Works with your stack
Cookie consent for ExactMetrics
check it logged out
ExactMetrics prints the Google tag at the top of your pages. The free version sets no consent default and does not read WP Consent API. Cookie Rocks holds the tag until the visitor agrees.
By ExactMetrics · exactmetrics.com · WordPress.org
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ExactMetrics
WordPress plugin
- Tested version
- 10.3.0
- How
- Tested automatically around each Cookie Rocks version
- Last test
- 7 November 2026
- Latest version
- 10.3.0 tested
- Active installs
- 200,000+
What ExactMetrics adds to your visitors’ browser
Trackers it loads
- Google Analytics / Google Ads (gtag.js) →Statistics, Marketing1 browser storage key
Cookies seen in our test
_ga_<ID>_ga
Also from your server GA4 Measurement Protocol, only on Pretty Links redirects. A banner holds what runs in the visitor’s browser. What ExactMetrics sends from your server is set in ExactMetrics itself.
What matters for consent with ExactMetrics
No consent of its own
ExactMetrics prints the Google tag early in the head, with no Consent Mode default. Click tracking on links, downloads, email and phone links goes through the same tag.
Held until the choice
Cookie Rocks holds the tag before the choice and loads it after Accept all, without a reload. Google Analytics then sets its cookies.
Check it logged out
Administrators and editors get no tag by default. Look at your site logged out, or in a private window, to see what visitors get.
Short links from the server
With Pretty Links, each short-link redirect is reported to Google Analytics from your server, with ad personalization granted by default. A cookie banner cannot block it.
Cookie Rocks with ExactMetrics
- Holds the scripts it adds to your pages, such as tags, pixels or a chat, until the visitor consents. In advanced Consent Mode, Google’s tags load with consent denied instead.
What our tests found on ExactMetrics
Good to know · ExactMetricsCookie Rocks holds the ExactMetrics tag until Accept all
On a test WordPress with ExactMetrics and a manual dummy GA4 ID (no Google account), Cookie Rocks holds gtag.js before the choice and loads it after Accept all, without a reload; Google Analytics then sets _ga and _ga_<ID>.
Seen in our tests, 17 October 2026, ExactMetrics 10.3.0.
Good to know · ExactMetricsExactMetrics tracks link clicks and downloads by default
Outbound links, downloads, mailto and tel links are tracked through the same tag. A click writes a temporary _gd<timestamp> cookie and deletes it at once. IP anonymization has no effect with GA4.
Read in its code, 16 October 2026, ExactMetrics 10.3.0.
Full detail
ExactMetrics tracks outbound links, downloads (doc, pdf, ppt, zip, xls, docx, pptx, xlsx), mailto, tel and /go/ or /recommend/ links by default through the same tag. On a tracked click its script writes a temporary _gd<timestamp> cookie and deletes it at once to find the root domain. gaOptout() sets ga-disable-<G-ID> until 2099. IP anonymization is off by default and has no effect with GA4.
Sent from your server · ExactMetricsExactMetrics reports Pretty Links redirects to Google from the server
Each short-link redirect is sent with ad_personalization granted by default. A cookie banner cannot block it.
Read in its code, 16 October 2026, ExactMetrics 10.3.0.
Full detail
With the Pretty Links plugin, ExactMetrics reports each short-link redirect to Google Analytics from the server (Measurement Protocol), with ad_personalization set to GRANTED by default and a client ID taken from the _ga cookie or generated. A cookie banner cannot block it.
Set before the choice · ExactMetricsExactMetrics loads gtag.js with no consent default or WP Consent API
Administrators and editors get no tag when logged in, so check the site logged out. Its consent check knows only four consent plugins and may suggest installing another one.
What to do: Check the site logged out; a consent default printed before wp_head priority 6 is read by its config.
Read in its code, 16 October 2026, ExactMetrics 10.3.0.
Full detail
ExactMetrics (free) prints gtag.js directly in the head at wp_head priority 6, without a script handle, followed by an inline config script; it sets no Consent Mode default and does not read WP Consent API. All its tags carry data-cfasync="false" and data-wpfc-render="false". Logged-in administrators and editors get no tag by default. Its admin consent check recognises only a fixed list of four consent plugins, so it may suggest installing another one while a consent plugin is active.
How we test it
Around each version, with its latest release
Around each Cookie Rocks version, a fresh WordPress installs its latest version from WordPress.org next to Cookie Rocks and runs the same checks. A new version joins the next run on its own.
- ExactMetrics 10.3.0, tested on 7 November 2026.
- The banner shows, the trackers of the test page wait for consent and load after it, and Cookie Rocks raises no PHP error.
- Its own tags, set with a test ID, do not load before the choice and load after “Accept all”.
- Settings of the test: Manual Google Analytics 4 ID (test value), no Google account connected.
- Last run: ExactMetrics 10.3.0 on 7 November 2026, with WordPress 7.1.3.
Other plugins of the same kind.
Questions
ExactMetrics says I have no consent plugin. Why?
Its admin check only knows a short fixed list of consent plugins. It may suggest installing another one while your consent plugin is active.
What happens after the 30-day trial?
The banner, your visitors’ choices and your proofs of consent keep working. Without a key, most settings lock, updates and support stop. Take a key at any time and everything opens again.
For ExactMetrics users
Keep your reports, hold the tag.
exactmetrics stays on
Every feature of the complete plugin for 30 days, no card. ExactMetrics keeps working as it does today.
- During the trial: everything, including the full settings and the scans
- After 30 days without a key: the banner, your visitors’ choices and your proofs of consent keep working
- What waits for a key: most settings, updates and support

Get your trial key
Your e-mail and your site. Your key arrives as soon as you confirm your e-mail.