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Cookie consent for TikTok for Business

the server talks to tiktok

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TikTok for Business adds the TikTok pixel to your pages. Cookie Rocks holds that pixel until consent. Once a TikTok account is connected, the plugin also sends page views from your server, and no banner can hold those.

By TikTok · woocommerce.com · WordPress.org

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TikTok

WordPress plugin

Tested
Tested version
1.4.3
How
Tested automatically around each Cookie Rocks version
Last test
7 November 2026
Latest version
1.4.3 tested
Active installs
200,000+

What TikTok for Business adds to your visitors’ browser

Trackers it loads

  • TikTok Pixel →Marketing_ttp 13 months _tt_enable_cookie 13 months ttcsid 13 months ttcsid_* 13 months _gtmeec-tt 90 days7 browser storage keys

Cookies seen in our test

_ttp

Browser storage

tt_sessionIdtt_pixel_session_indextt_appInfo

Also from your server TikTok Events API once a TikTok account is connected. A banner holds what runs in the visitor’s browser. What TikTok sends from your server is set in TikTok itself.

What matters for consent with TikTok for Business

The pixel waits

Cookie Rocks holds the TikTok Pixel until consent. After a yes, it loads and sets its cookie.

Events from your server

With a TikTok account connected, every page sends a page view to TikTok from your server, with the visitor’s IP address and browser, plus shop events. There is no consent check and no setting to hold it.

A click ID cookie

When a visitor arrives from a TikTok ad, the server saves the click ID in a cookie with the page. A banner in the browser cannot hold it.

No consent calls

The plugin has no consent setting and no WP Consent API support. Its small pixel stub does not include TikTok’s consent calls.

The two libraries it loads

The plugin’s script loads two libraries from other sites. Since Cookie Rocks 2.11.2, they wait for consent with the pixel.

Cookie Rocks with TikTok for Business

  • Holds the scripts it adds to your pages, such as tags, pixels or a chat, until the visitor consents. In advanced Consent Mode, Google’s tags load with consent denied instead.

All the features

What our tests found on TikTok for Business

  • Good to know · TikTok for BusinessCookie Rocks holds the TikTok for Business pixel until consent

    After Accept all it sets _ttp and keeps tt_sessionId, tt_pixel_session_index and tt_appInfo in session storage.

    Seen in our tests, 17 October 2026, TikTok for Business 1.4.2. Source

    Full detail

    The TikTok for Business pixel (analytics.tiktok.com events.js, test pixel code, no TikTok account) is held by Cookie Rocks until consent; after Accept all it sets _ttp and keeps tt_sessionId, tt_pixel_session_index and tt_appInfo in session storage.

  • Sent from your server · TikTok for BusinessTikTok for Business sends page views from the server without checking consent

    Once an account is connected, page views and WooCommerce events go to TikTok with the visitor's IP address. A ttclid in the address is kept in a 30-day tiktok_ttclid cookie set by the server.

    Read in its code, 16 October 2026, TikTok for Business 1.4.2.

    Full detail

    When a TikTok account is connected, TikTok for Business sends a PageView to TikTok's Events API (business-api.tiktok.com) from the server on every page rendered by PHP, plus WooCommerce events, with the visitor's IP address, user agent, _ttp and ttclid, without checking consent. On init it saves ?ttclid= in a tiktok_ttclid cookie for 30 days, from the server. It has no consent setting and no WP Consent API support.

How we test it

Around each version, with its latest release

Around each Cookie Rocks version, a fresh WordPress installs its latest version from WordPress.org next to Cookie Rocks and runs the same checks. A new version joins the next run on its own.

  • TikTok 1.4.3, tested on 7 November 2026.
  • The banner shows, the trackers of the test page wait for consent and load after it, and Cookie Rocks raises no PHP error.
  • Its own tags, set with a test ID, do not load before the choice and load after “Accept all”.
  • Settings of the test: TikTok Pixel code (test value), no TikTok account connected.
  • Last run: TikTok 1.4.3 on 7 November 2026, with WordPress 7.1.3.

Analytics and ad pixels

Other plugins of the same kind.

Meta Pixel for WordPressThe Meta pixel, plus Meta cookies sent from your server.tested 5.2.2Adds: Meta PixelMeta for WooCommercePixel and server events, with a hold switch for consent.tested 3.7.8Pixel CaffeineThe Meta pixel on every page, with no consent setting.tested 2.3.3Adds: Meta PixelMicrosoft ClarityClarity on every page, with no consent signal.tested 0.10.37HotjarHotjar held until the visitor agrees.tested 1.0.16HubSpotHubSpot’s loader on every page, consent only in HubSpot.tested 11.3.75JetpackStats, comments, videos and images from WordPress.com.tested 16.4Ad pixel pluginsMeta and TikTok pixels, and what your server sends.MatomoStatistics from your own site, consent through Matomo’s API.tested 5.13.1Koko AnalyticsStatistics on your own site, with a cookie by default.tested 2.5.3Independent AnalyticsNo cookie, but returning visitors are still recognised.tested 2.16.2Burst StatisticsWaits for statistics consent when WP Consent API is there.tested 3.7.4SlimStat AnalyticsNo consent check by default; one setting changes that.tested 6.0.0Adds: Slimstat AnalyticsStatistics on your own siteStatistics plugins that count on your own server.Pixel ManagerUp to ten shop pixels from one script, held until the visitor agrees.tested 1.72.0Plausible AnalyticsStatistics with no cookie, from plausible.io or your own site.tested 2.6.4Fathom AnalyticsStatistics with no cookie, from cdn.usefathom.com.PixelYourSiteMeta and Google tags, plus first-party cookies of its own.tested 11.4.5Adds: Google Tag Manager, Google Analytics / Google Ads (gtag.js), Meta PixelWP StatisticsVisitor counts on your own server, without cookies.tested 14.16.18

Every plugin and theme we test →

Questions

What should I do about the server events?

They start when a TikTok account is connected. If you need TikTok to wait for the visitor’s choice, the server part is outside any banner’s reach.

What happens after the 30-day trial?

The banner, your visitors’ choices and your proofs of consent keep working. Without a key, most settings lock, updates and support stop. Take a key at any time and everything opens again.

For TikTok for Business users

The TikTok pixel waits for a yes.

held until consent

Every feature of the complete plugin for 30 days, no card.

  • During the trial: everything, including the full settings and the scans
  • After 30 days without a key: the banner, your visitors’ choices and your proofs of consent keep working
  • What waits for a key: most settings, updates and support

How the trial works, in detail

Get your trial key

Your e-mail and your site. Your key arrives as soon as you confirm your e-mail.

One trial per domain. Local and staging sites never use up your key.

We keep your e-mail address to send your key and help you with it, as explained in our privacy policy. No newsletter, nothing else.