Cookie consent for Advanced Ads

What Advanced Ads adds to your visitors’ browser

What matters for consent with Advanced Ads

What our tests found on Advanced Ads

• Good to know · Advanced AdsWhat Advanced Ads stores in visitors' browsers

  Advanced Ads: 2 cookie(s) or browser key(s) for visitors, recognised by Cookie Rocks from 2.9.8.

  Name	Kept in	Category	What it is for
  advanced_ads_page_impressions	cookie	Preferences	Counts the visitor's page views to show ads only after a set number
  advanced_ads_visitor	cookie	Preferences	Remembers ad display conditions for the visitor

  Seen in our tests, 2 November 2026, Advanced Ads.

  Full detail

  Advanced Ads can store these in a visitor's browser: advanced_ads_page_impressions (cookie, preferences: Counts the visitor's page views to show ads only after a set number); advanced_ads_visitor (cookie, preferences: Remembers ad display conditions for the visitor). Cookie Rocks recognises them from 2.9.8, with this category and purpose, and lists them in the cookie policy when it sees them.

• Depends on a setting · Advanced AdsAdvanced Ads' ad blocker counter can load Google's tag on every page

  setting “Ad blocker counter: Google Analytics ID” · by default: empty

  With a Google Analytics ID in the counter, a footer script loads gtag.js and sends an AdBlock event. It is held on the server only with the Cookie or TCF privacy methods.

  Read in its code, 16 October 2026, Advanced Ads 2.0.29.

  Full detail

  When a Google Analytics ID is entered in Advanced Ads' ad blocker counter, an inline footer script on every page loads googletagmanager.com/gtag/js and sends an AdBlock event; it is held on the server only with the Cookie or TCF privacy methods. Advanced Ads also marks its critical inline script (id ending in 'ready', no tracker) to be skipped by WP Rocket's delay and by one consent plugin's blocker, and does nothing for other delay tools.

• Set before the choice · Advanced AdsAdvanced Ads can load AdSense before the choice with non-personalised ads

  setting “Show non-personalized AdSense ads until consent is given”

  With the Privacy module on, Auto ads wait for the accepted signal. With 'Show non-personalized AdSense ads until consent is given', AdSense loads before any choice.

  Read in its code, 16 October 2026, Advanced Ads 2.0.29.

  Full detail

  AdSense Auto ads in Advanced Ads print adsbygoogle.js in the head; with the Privacy module on, an inline script creates it when the advanced_ads_privacy event says accepted. With 'Show non-personalized AdSense ads until consent is given' (Cookie method), Advanced Ads sets requestNonPersonalizedAds=1 and loads AdSense before any choice.

• Depends on a setting · Advanced AdsAdvanced Ads shows all ads without consent by default

  setting “Privacy > consent method” · by default: Show all ads even without consent

  • No banner, no WP Consent API, no Consent Mode defaults.
  • Its Privacy module shows all ads without consent by default.
  • Cookie method: looks for a consent cookie; with page caching, the free version serves one result to everyone.
  • IAB TCF method: waits for TCF and needs purpose 1 consent.

  Read in its code, 16 October 2026, Advanced Ads 2.0.29.

  Full detail

  Advanced Ads has no banner and does not use WP Consent API or set Consent Mode defaults. Its Privacy module defaults to showing all ads without consent. The Cookie method looks for a cookie name containing a value, checked in PHP (substring) and re-read in JavaScript every 333 ms for 60 seconds; with page caching the free version serves the cached result to everyone. The IAB TCF method waits for window.__tcfapi and needs purpose 1 consent; ads are kept base64-encoded in a text/plain script and decoded only at load. It fires a DOM event, advanced_ads_privacy.

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